Vysoká škola medzinárodného podnikania ISM Slovakia v Prešove
Duchnovičovo námestie 1, Prešov 080 01
barbora.lopatkova@gmail.com
SUSTAINABLE FASHION – ONE OF THE FORMS OF CREATIVE SELF-EMPLOYMENT
Abstract. The professional article deals with sustainable marketing as a tool to restore and save the environment. In the article, we define the scientific discipline of marketing, marketing in the clothing industry, sustainable marketing and recycling as a factor of sustainability. In the article, we also describe how the excessive production of textile waste pollutes the environment. In the next part of the article, we will present the products of sustainable marketing in the textile industry created by us. Each created product is shown before and after modification, we also describe the properties of the products and the purpose they are supposed to fulfill. The goal is to motivate people to eliminate the amount of textile waste and start redesigning their used textiles.
Key words : sustainability, marketing, recycling, sustainable marketing, business in fashion.
JEL classification: D13,D14