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Finaschkina Julia

PhD Student (Regional economics and economic policy),

Baltic International Academy, Riga, Latvia

4 Lomonosov Str., Riga, LV-1003, Latvia







Abstract: This article considers the issue of craft enterprises in the Latvian market, as well as the advantages and disadvantages of different types of promotion, used by the companies for the promotion of their services/goods in the market. Analyzing different types of promotion, used by companies, the author expresses the opinion regarding the most successful methods of promotion the company uses.

For the analysis, the author chose three different craft enterprises in Latvia which promote their services in the market. Advantages and disadvantages of their promotion were taken in consideration. The craft enterprises under research were: „Suvenīru fabrika”, „Mersart”, and „Made in Latvia”. It has been concluded that „Mersart” craft company which applied website; Social networks and the services of the advertising agency for promotion achieved better promotional results, however, spending more financial resources for the purpose.

Keywords: craft enterprises, methods of promotion, goods, services, Latvian market, Latvia.

JEL Classification: M30






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