Boryshkevych Iryna
PhD Student,
Department of Management and Business Administration,
Vasyl Stefanyk Precarpathian National University,
57 Shevchenko Str., Ivano-Frankivsk, 76000, Ukraine
THE DEVELOPMENT STRATEGY FORMULATION FOR THE AGRICULTURAL ENTERPRISES
Abstract: The modern business environment is characterized by high dynamism and variability of socio-economic processes. Under such conditions, for the purpose of survival, successful operation and further development, agricultural enterprises are forced to react in a timely manner to existing changes, and to be able to adapt effectively to the new conditions of the external and internal environment. In its turn, in order to respond to the changes as effectively as possible, each company must have a developed strategy for its development, which ultimately ensures the effective achievement of the objectives and the outlined mission. This means that the strategic planning is one of the indispensable tools for the existence of enterprises in the present conditions.
Each agrarian enterprise must formulate its development strategy and then move on to a predetermined visionary vector. However, modern approaches to the development of long-term development of domestic agricultural enterprises are imperfect, which led to the choice of this topic of the research.
Keywords: strategy, development, agricultural enterprise, rating, evaluation.
JEL Classification: А11, D23, M10.
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